Introducing Gizmoojo Adgent -Plain text contextual advertising may not cut it anymore

July 31, 2006 at 11:31 pm | In adgent, amazonecs, gizmoojo | 1 Comment

If you have been running contextual advertising, such as google adsense, on your website, blogs, etc.. You might want to rethink about it. Especially with google adsense, you might not be getting what you are at least worth for a user click. If you have a high Effective CPM, As google defines it as:

“Cost per 1000 impressions. From a publisher’s perspective, CPM is a useful way to compare revenue across different channels and advertising programs. It is calculated by dividing total earnings by the number of impressions in thousands. For example, if a publisher earned $180 from 45,000 impressions, the CPM would equal $180/45, or $4.00.”

then I would say good for you, Plain text contentxual advertising does work for you, you do not have to read on because you are indeed getting what you deserve from your website, blog, etc. But if you are only getting say $0.01 eCPM and you have like 2000-3000 page views or impressions per day, well I say you deserve better! Why? Because in the yesteryears of online advertising, you can considered getting any money from running ads as a great achievement but not with today’s online advertising market. 2500impression * 0.01eCPM would give you say what ? $0.25/day. That is ridiculous! You deserve better a better advertising provider!

Content publishers need more choices and control to what type of Ads they should run. For one simple reason, just because your blog/content did not talked about Ipod does not mean your readers/visitors to your blog or site are not interested in Ipods. That is why Gizmoojo adgent has decided to give that power back to the content publisher. You manage your own Ads, you decide what product Ads you run on your blog/site.

So what is Gizmoojo Adgent? Gizmoojo adgent is an advertising widget that allows easy integration of interactive Ads into your blog or site and direct clicks to Amazon.com and thus allowing you to earn the comission payout from Amazon.com. Interactive is the key to driving product Ads, if you are advertising Ipods, how many version of Ipods are there? Gizmoojo Adgent widget allows you to include up to 5 different product ads. Interactivity is key, so being able to read about how good the product is drives the potential buyer to just proceed beyond the click. It increases the buy-it rate if the user clicks on the Ad and moves on to Amazon.com.

So base on 4% commission on a single ipod sale comission (0.04 * $275 = $12). That is $11 if only just 1 visitor to your blog or site clicks on the Ad and bought the Ipod. That’s 44 days of google adsense revenue if you are getting $0.25/day for CPM ads.

Since wordpress.com does not allow embedding of iframe html elements, head on out to http://adgent.blogspot.com for the live demo!

Sued because you are using AWS?

June 16, 2006 at 8:17 pm | In Amazon, amazonecs, gizmoojo | Leave a Comment

As mentioned in my previous post, Gizmoojo.com has an Amazon ECS module used for runnning advertisments and stuff like that, so once in a while, I find myself going through the Amazon Web Service forum. One particular thread caught my attention and it goes like that " I'm being sued by Sony for displaying products from the web service". Going through the thread, I am totally amazed by what Sony is doing. Basically, they have engaged this law firm Ellis & Venable calling themselves Net Enforcers to protect their licensed trademarks, logos, and other copyrighted materials.
To me, this is just major silliness. Here you have a web site that is trying to push their products through the use of Amazon.com web service, definitely their authorized dealers, and there you have Sony, trying to stop these web shops from SELLING THEIR PRODUCTS. I must be missing something here… go figure…. corporate mess…..

The thread discussion is goes here, and the good thing is Amazon is now aware of this, from the users posting in the forum and they are taking care of this as we speak. Here's what the representative from Amazon posted:

It has come to our attention that some participants in the Amazon.com Associates Program have received letters from an entity called "Net Enforcers" or from a law firm working on behalf of Net Enforcers. In these letters, Net Enforcers allege that certain product images or other web site content violates their client's intellectual property rights. Some of you have received these letters because of images or other content that you receive from Amazon.com as a result of your participation in our Associates Program. We believe these claims regarding Amazon Web Services are simply wrong, and we are committed to working with you and Net Enforcers to help resolve these issues. If you would like Amazon.com to respond to Net Enforcers on your behalf, please contact us at aws@amazon.com, and include a copy of any letters you have received from Net Enforcers regarding Amazon.com content.

Thank you.

digg story

Ruby on Rails with Gizmoojo’s Amazon ECS module

March 27, 2006 at 9:09 pm | In Amazon, Ruby on Rails, amazonecs, gizmoojo | 10 Comments

Gizmoojo has a back end module that uses amazon web services and my previous post talks about how easy it was to use REST with AWS. This weekend was a fun one because I had actually written some code to use the amazonecs module that is going to drive some features of Gizmoojo. The amazonecs module is a Ruby class/module that I wrote to do backend work with Amazon Ecommerce Services (part of the Amazon web services). And of course, there is already Ruby/Amazon available but it's just wasn't what I was looking for ( I think it only works with Amazon ECS ver 3.0 and the current Amazon ECS is veriosn 4.0) plus I was looking for more "fun" in writing one up for Gizmoojo.

So I thought it would be nice to share a little bit of this. Now, I call this module "amazonecs" so in my rails controller, to do something with amazon web service is easy.

First of all you need to include the module in your controller rb file

include amazonecs

so for example if I wanna do a search on item using keyword/s all I need to do in the controller is as easy as that.

class AmazonSearchController < ApplicationController
def searchitem
mysearch = Amazonecs.new
@items = Array.new
@item = Electronics.new
keywords = ['ipod','speakers']
# 0 – amazon.com (us locale)
# "Medium" – SearchGroup

@items = mysearch.searchitem(0,"Electronics",keywords,"Medium")
if @items.nil?
#do your error handling or no results found.
else
@item.populate(@items[0])
end
end
end

And of course over at our AmazonSearch view for the searchitem.rhtml, I can get the information about the first item thru the attr_reader of the Electronics class.

Item ASIN : <%= @item.ASIN %> <br/>

Item Price: <%= @item.ListPrice %> <br/>

Click <a href="<%= @item.DetailURLPage %>">here</a> to see this item.

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