Introducing Gizmoojo Adgent -Plain text contextual advertising may not cut it anymore
July 31, 2006 at 11:31 pm | In adgent, amazonecs, gizmoojo | 1 CommentIf you have been running contextual advertising, such as google adsense, on your website, blogs, etc.. You might want to rethink about it. Especially with google adsense, you might not be getting what you are at least worth for a user click. If you have a high Effective CPM, As google defines it as:
“Cost per 1000 impressions. From a publisher’s perspective, CPM is a useful way to compare revenue across different channels and advertising programs. It is calculated by dividing total earnings by the number of impressions in thousands. For example, if a publisher earned $180 from 45,000 impressions, the CPM would equal $180/45, or $4.00.”
then I would say good for you, Plain text contentxual advertising does work for you, you do not have to read on because you are indeed getting what you deserve from your website, blog, etc. But if you are only getting say $0.01 eCPM and you have like 2000-3000 page views or impressions per day, well I say you deserve better! Why? Because in the yesteryears of online advertising, you can considered getting any money from running ads as a great achievement but not with today’s online advertising market. 2500impression * 0.01eCPM would give you say what ? $0.25/day. That is ridiculous! You deserve better a better advertising provider!
Content publishers need more choices and control to what type of Ads they should run. For one simple reason, just because your blog/content did not talked about Ipod does not mean your readers/visitors to your blog or site are not interested in Ipods. That is why Gizmoojo adgent has decided to give that power back to the content publisher. You manage your own Ads, you decide what product Ads you run on your blog/site.
So what is Gizmoojo Adgent? Gizmoojo adgent is an advertising widget that allows easy integration of interactive Ads into your blog or site and direct clicks to Amazon.com and thus allowing you to earn the comission payout from Amazon.com. Interactive is the key to driving product Ads, if you are advertising Ipods, how many version of Ipods are there? Gizmoojo Adgent widget allows you to include up to 5 different product ads. Interactivity is key, so being able to read about how good the product is drives the potential buyer to just proceed beyond the click. It increases the buy-it rate if the user clicks on the Ad and moves on to Amazon.com.
So base on 4% commission on a single ipod sale comission (0.04 * $275 = $12). That is $11 if only just 1 visitor to your blog or site clicks on the Ad and bought the Ipod. That’s 44 days of google adsense revenue if you are getting $0.25/day for CPM ads.
Since wordpress.com does not allow embedding of iframe html elements, head on out to http://adgent.blogspot.com for the live demo!
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